Single-family

Social Media

Sell More Roof Trusses to Framers

Framing the American Dream data suggests that installing roof trusses completes the task of framing a building’s roof in less time, allowing the same framing crew to complete more roof projects over time. Reach framer customers in your networks with these social media posts.

Social Media

Sell More Roof Trusses to Builders

Framing the American Dream data suggests that installing roof trusses completes the task of framing a building’s roof in less time, requires less framer skill and experience, and ultimately results in a roof that enables more open and flexible floor plans. Reach builder customers in your networks with these social media posts.

Social Media

Use Less Wood Product

Framing with components is advantageous because less lumber is required in the construction process than with stick-framing. Get that message out to your networks in this concise social media campaign: Use Less Wood Product.

Social Media

Create Less Waste

Using structural building components provide a positive environmental and economic benefit to the building process. Get that message out to your networks in this concise social media campaign: Create Less Waste.

Presentation

Framing the American Dream: Roof Labor

This slide deck provides more information about the Framing the American Dream project, as well as more in-depth information about what was learned when comparing the two roof framing methods. These slides can be downloaded and customized in any way you choose.

Guidance Document

Promoting Roof Trusses to Framers

If you are interested in promoting your roof truss packages to framers who still prefer to stick-frame a raftered roof, here are some tools you can use to begin that discussion.

Guidance Document

Promoting Roof Trusses to Builders & GCs

If you are interested in promoting your roof truss packages to builders and general contractors (GCs) who still rely on their framing crews to stick-frame a raftered roof, here are some tools you can use to begin that discussion.

Social Media

Build More Houses

One of the most compelling things about components has always been the ability to build more, faster. Get that message out to your networks in this concise social media campaign: Build More Houses.

Infographic

Framing the American Dream: Use Less Wood Product

The Framing the American Dream study shows that it takes 25% less wood product to frame a structure using components.

Using Components uses 25% less wood product.
Infographic

Framing the American Dream: Create Less Waste

The Framing the American Dream study shows that a stick-framed house creates nearly 30 times more jobsite waste than a component-framed house.

Using Components creates 30x less waste