Parting Shots

Keeping Up with Your Marketing

In May 2007, SBC Magazine highlighted the uniquely curved trusses used for the “keeping room” of a custom home in Cherry Hills Village, Colorado. The domed-ceilinged sitting room with a fireplace was originally designed with stick framing in mind. However, after the component manufacturer built a full-size sample truss to illustrate a solution to the framing challenge, both the builder and the framer were convinced trusses could do a better job!

That’s one way to convince a potential customer to move away from stick framing. Another way is to use the online estimating calculator, videos and other promotional materials developed from data collected in the Framing the American Dream project and included in the Component Marketing Toolbox. Learn more.