Parting Shots: Be Essential


Parting Shots: Be Essential

Production works and a Be Essential campaign graphic

On July 1, SBCA’s Strike Force 5 launched a new social media campaign: “Be Essential.” The campaign uses photos and videos from CMs across the country to highlight the valuable role the building components industry has played in the lives of its employees during the COVID-19 pandemic and promotes this industry as both safe and essential, where people can take pride in their work! 

A production worker at a production table, text overlay reads Be Essential

Each “Be Essential” post links back to the Career Opportunities page on SBCA’s Best Way to Frame website. The goal is to advocate for the industry and make people more aware of the job opportunities available.

The ongoing success of this campaign begins and ends with you! Like and share SBCA's “Be Essential” posts on Facebook, LinkedIn, and YouTube to increase the number of people who see them. If you are an SBCA member, log in to the Manage Career Opportunities page and post your job openings to continue to build this resource for those outside the industry looking to join it. 

Many thanks to the SBCA members who have already submitted photos and video footage of their employees. If you would like to get involved, contact staff at