Dealers Look to Succeed with EWP

Originally published by: ProSales MagazineFebruary 28, 2013

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The market for engineered framing lumber has matured, but it still offers real opportunities for pro dealers who understand that its potential goes beyond product sales. The bottom line is that while many regard engineered framing as a commodity, you make a mistake by selling it as such. Engineered framing manufacturers all say that their most successful dealers are the ones who create systems that save their builder customers time and money.

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