MiTek Launches New Retail Branding Campaign in LBMs
Originally published by: MiTek USA — May 25, 2017
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MiTek® USA announced today that its award-winning “retail sets” (newly designed aisle signage, product bins, and color-coded packaging) have recently been installed at Roadside Lumber and Hardware, Inc. in Agoura Hills, CA.
The new retail sets are part of an intense national effort by MiTek to redefine in-store displays of building products, a “new standard” campaign, whose displays and packaging recently won three awards from the North American Retail Hardware Association (NRHA). (MiTek won a gold award for its bin display, a silver for carton display, and honorable mention for packaging.)
At Roadside Lumber and Hardware, Inc., MiTek’s retail sets display 650 products from MiTek Builder Products, including fasteners, hangers, connectors, embedments, epoxies, and more. In addition to the aisle signage, product bins, and packaging, the new retail sets also include end-cap graphic displays and color-coded header boards, all designed to enhance and simplify the retail buying experience. (Learn more about MiTek’s retail merchandizing at this link.)
“Effective display of 650 products, many of which must be correlated to specific code requirements in the field, is no small task,” said Owen Nostrant, Roadside’s General Manager. “MiTek’s new retail sets not only help buyers sort through their choices using color-coded shelving systems, but MiTek’s displays are uniquely eye-catching. MiTek’s ‘new standard’ has helped up raise the bar for our retail environment.”
About MiTek Builder Products
A division of MiTek USA, Inc., MiTek Builder Products integrates a number of businesses, building products, and brands, which MiTek has assembled after a remarkable series of acquisitions. These product brands include USP Structural Connectors, the Z4 Tie-Down System, and Hardy Frame, as well as design software solutions for decks. Also offered through the MiTek Builder Products division is SAPPHIRE™ Supply, an estimating and design module within the MiTek SAPPHIRE software suite. Learn more: MiTekBuilderProducts.com
MiTek is a diversified global supplier of software, engineered products, services, and equipment to the residential, commercial, and industrial, construction sectors. MiTek Industries’ passion for its associates’ well-being and its customers’ success is the company’s hallmark. A Berkshire Hathaway company (NYSE: BRK-A, NYSE: BRK-B) since 2001, MiTek has operations in more than 40 countries on six continents. Learn more: MiTek-us.com and MII.com.