Newly Crowned 'Wood Tech Systems' Builds on Truss Tradition with Growing Capabilities
Originally published by: Wood Tech Systems — July 21, 2020
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Longstanding industry partner and independent manufacturers’ rep firm Wood Truss Systems is excited to announce their trade name change to Wood Tech Systems (Wood Truss Systems, Inc. will continue as the encompassing corporate name for administrative purposes). The company, started in 1987 by Robert Halteman, has grown in its scope in recent years, and felt the time had come to update and redefine its brand to more accurately reflect their expanding scope of experience and capabilities, not just in the wood component business, but beyond. It’s no coincidence that the implementation of the name change coincides with the addition of a revamped WTS website – woodtechsystems.com.
“Our name needed to evolve with the industry we serve to better reflect the dynamic nature of wood building components,” said WTS president, Jay Halteman. “Tech-based solutions have touched every aspect of wood component assembly, and it is our goal to be the world’s best source for independent, state-of-the-art, tech-driven equipment options.”
“I see this as a natural evolution for us, so that now and long-term, our industry partners and customers will be clear that we’re not just about truss manufacturing equipment anymore,” Halteman said, adding that “we will continue to expand our coverage with expertise from our own technical sales knowledge and working with our strategic partners to better deliver affordable technology into our industry.”
Still, despite the ever-expanding growth and their ambitions for the future, the company has no plans to abandon their 32-year heritage in the truss equipment business or wood component machinery. “Our plans going forward in no way deter us from staying true to our origins and where we cut our teeth,” said the senior Halteman, adding “when we started, wood components were mostly limited to roof and floor trusses. “Today, wood structural building components include wall panels, floor-cassettes, and modular structures as well as roof and floor trusses – whatever the specific need may be, we are equipped and ready to deliver.”
Along with Jay Halteman, President, and Joe Halteman, Vice President, the team at Wood Tech Systems boasts veteran colleague Jim Mavrakes who leads support and sales from his Arlington, Texas base, and newcomer Mike Ruede Jr. assisting from Melbourne, Florida. “We’re small but mighty, not in that order,” said Joe Halteman. “I should know, being fifth generation in a family business isn’t easy, but it’s a great challenge to have.”
As for the senior Halteman, he has his eyes firmly set on the future but with a corresponding view to Wood Tech Systems’ roots, and its heritage owed to its founder. “I know we’re on the right path, as we have been, guided by our invaluable relationships in the business and the legacy we keep building every day,” said Halteman. Even so, with such enduring high standards to follow, clearing a high bar is no easy task even for an agile firm like WTS. The Haltemans remain undaunted. Asked if he thought his Dad and company founder Bob Halteman would be proud of all that led Wood Truss Systems to become Wood Tech, Jay Halteman shared a modest yet confident smile – saying, quite simply, “we’ll see.”
For more information about Wood Tech Systems, visit their new website, woodtechsystems.com, or call 765-751-9990.