Two New Tools to Aid CMs in Their Online Marketing Efforts

Originally published by the following source: SBC MagazineAugust 4, 2020
by Ashley Stroder


Component marketing toolbox

The Component Marketing (CM) Toolbox was created to help SBCA members market their business, brand, and the benefits of using components. Two new guidance documents were recently added to the CM Toolbox to highlight the benefits of having a robust, positive online presence: The Importance of an Effective Company Website and The Importance of an Effective Social Media Presence.

Both of these guidance documents cover the why and how, and include examples from CMs on best practices for creating both effective company websites and social media business accounts. If you are looking to increase sales, want to become a thought-leader in the industry, are keen to improve company culture, and/or want to attract better candidates for your open positions, these guidance documents can be very useful tools.

Be sure to check out all of the other great tools in the CM Toolbox, too. It includes videos, customizable brochures, infographics, photos, PowerPoints, and guidance documents on how to group materials together for a successful, customized approach to promoting your products and brand in your market. 

Want more information on the CM Toolbox and how to use these media resources effectively? Contact staff.