Goal of SBCA’s 'Be Essential' Campaign Is to Find Quality Workers

Originally published by the following source: SBC MagazineJune 30, 2020
by Ashley Stroder


Members continue to make forward progress on the goals of SBCA's Strategic Plan through small groups called "strike forces," which are addressing specific member pain points outlined in the plan. Strike Force 5 is focused on Workforce Development initiatives. One opportunity Strike Force 5 has recognized is leveraging the essential nature of our industry during the COVID-19 pandemic.

Be Essential campaign to direct people to career opportunities

In that vein, "Be Essential" is a new social media campaign by SBCA that uses photos and videos from CMs across the country to highlight the valuable role the building components industry has played in the lives of its employees, while promoting the industry as a safe and essential industry where people can take pride in their work knowing that they are helping build homes, schools, and places of business. 

Each ”Be Essential” post will link back to the Career Opportunities page on SBCA’s Best Way to Frame website. The goal is to advocate for the industry and make people more aware of the job opportunities available.

We Need Your Help:

Post your company's current job openings on our website by logging in here. On Wednesday, July 1, SBCA will launch the "Be Essential" campaign with an initial post. This will increase traffic on SBCA’s Careers page and potentially help CMs reach new job seekers that wouldn’t otherwise apply or even know about the building components industry.  

Like and share SBCA's "Be Essential" posts on social media to increase the number of people who see them. This will increase the chances of people in your market seeing the posts and your job openings. If you haven’t already, connect with SBCA on FacebookLinkedIn, and YouTube!
Contact Mindy or Ashley with any questions you might have about this new initiative or if you are interested in contributing photos or videos on behalf of your company.

Click here to read more about the other work Strike Force 5 is doing to help members advance their workforce development efforts and contact staff to get involved!