Podcast: Why You Should Shift Your Sales Strategy

Originally published by: Behind Your Back Sales Co.

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In episode 170 of the Behind the Back Sales Podcast, host Bradley is joined by Beth Pop-Nikolov and Zach Williams of Venveo and the Smarter Building Materials Marketing podcast.

They discuss:

  • Insights on the manufacturer and supplier relationship
  • The importance of connecting sales and marketing
  • The shift from high touch experiences to low touch content