Reduce Risk & Increase Revenue: Marketing & Sales of Wall Panels (Part 6 of 6)
Feature
Reduce Risk & Increase Revenue: Marketing & Sales of Wall Panels (Part 6 of 6)
- Identify primary and secondary customers, most likely the general and framer.
- Some framers have the perception that panelizers are taking work from them, when in reality panels give them the ability to do more work because of decreased cycle times.
- Long-term marketing of wall panel products is best accomplished with comparisons of on-site versus off-site framing cycle times.
2008 August