BCMC 2007: Market Research: Another Benefit of BCMC

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BCMC 2007: Market Research: Another Benefit of BCMC

  • Market research is systematic problem analysis, model-building and fact-finding for the purpose of improved decision-making and control in the marketing of goods and services. 
  • You can increase your chances of finding jewels of information at BCMC by using a systematic approach to ask all your staff members to share their findings when you regroup after the show. 
  • According to one Loyal Attendee, "it doesn’t matter how long you’ve been in the business, you can always learn something and pick up something new at BCMC."