Market Education

Preserving & Growing Market Share

  • By conducting its own ASTM E119 floor assembly fire testing, SBCA has the data it needs to effectively fight the controversial IRC Section R501.3 code provision and help preserve CMs’ market share.
  • SBCA has drafted template best practice language CMs should consider using in their TDDs, customer contracts and submittal documents to counter the efforts of the lumber industry to shift liability onto end users.
  • Through Framing the American Dream and WorkForce Development efforts, SBCA is actively engaged in helping CMs successfully navigate today’s labor challenges and grow their businesses.

A Good Partnership

True House & Apex Technology find the right fit for trusses & HVAC

 

Renewing the Dream

This fall, two houses will be built on adjacent lots in the community of Jackson, WI, a suburb just north of Milwaukee. While the neighborhood is unassuming, and the homes themselves are of average size (2,200 sq. ft.), their impact on the structural building component (SBC) industry will be significant.

Top 10 Employee Training Tools: Networking

Take an opportunity to share and learn.

Good Information Leads to Good Decision-Making

SBCRI Testing & SBCA Research Reports can transform your market.

Become the “Go-To” Person in Your Market

  • Component manufacturers have to be proactive locally in pursuing those outside the industry, including building officials, members of the fire service, specifiers, framers and lawmakers.
  • It’s not hard to put a value on having eyes and ears like theirs in the market, when they are willing to look out for your business while they’re doing their jobs.
  • The more smoothly the installation of CM products goes, the less issues we have to confront in the field and the less we have to overcome challenging building code provisions, the more builders will want to buy and install our products.

The Four-Letter Word that Helped My Business

  • Incoming SBCA President Rick Parrino sees a lot of opportunity for the industry to grow and further change the way homes are framed.
  • Parrino shares his experiences getting to know local building officials, giving educational presentations and trying to be a good resource for builders, framers, specifiers, firefighters  and code officials.  
  • Parrino’s goal is to encourage CMs to begin building more relationships with the individuals inside our local markets that can have a big impact on our business.

Build Your Sales Force

  • The whole premise of NFC is to help the framing industry grow and develop through best practice-based standards.
  • Having a more standardized approach to framing will make the whole building construction process easier.
  • I believe every component manufacturer should get involved in NFC, become a member of this fledgling organization, and help support its mission and objectives.

Knowledge Is Power: Quantifying the Value of SBCRI through SP Design Value Changes

Knowledge is power when it comes to making decisions, so the more knowledge the better. SBCRI unequivocally gives us access to knowledge no one else has.

Innovative Framing Requires Collaboration

  • Even with its many benefits, innovative framing faces resistance. Prescriptive codes don’t directly promote innovative framing, and markets are slow to adopt for many reasons.
  • The earlier in the process CMs can get in front of building designers, the greater their ability to influence the use of innovative framing techniques to design buildable structural framing. 
  • In order to get innovative framing ideas into the market effectively, you need to have your ducks in a row prior to approaching the building designer.