In this issue, we take a look at the Framing the American Dream (FAD) project and the value it has for component manufacturers (CMs). This FAD overview lays the foundation for future articles in which we’ll go into greater depth on specific benchmarking data. A comment from Jack Dermer, president of American Truss, sums it up: “Now that the latest study is completed, the next step is for component manufacturers to look at their own markets and find different ways to talk about the study so it’s applicable to their own unique situations.”